Setting Your Price

“Market Value” is what a group of buyers are willing to pay for your property in a given market. The thing is that market value is a range. Depending on what you do to prepare the home for sale, what your marketing looks like, and whether you hired the right agent for the job, your property will sell at the top, in the middle, or at the bottom of the range. As a result, the more important part of setting your price is actually in choosing your agent.


Choosing the right agent ensures that you are going to have all options available to you for maximizing your value and selling for the highest possible amount. They’re going to be able to walk you through the strategies that are likely to net you the most money based on your specific wants and needs and the specific features, benefits, and challenges your property may come with. They’re also going to be able to execute that strategy and negotiate the best possible price and terms and successfully close the sale.


Contrary to popular belief, there isn’t a one-size-fits-all approach to pricing homes. There isn’t a checklist or a formula. There is…

  • Historical data,
  • Current conditions,
  • Future projections,
  • Your agent’s ability to take the information above and accurately formulate, explain, and execute on their assessments of what the information means to you and your bottom line.


If you’re curious as to what your house would be likely to sell for in today’s market, fill out the form below, call, text, or email, and we’ll get you some answers!

Thinking about selling and want to talk about your options?

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